Marketing - MSc

 
This Master’s programme aims to equip students with the skills needed to succeed in their choice of a career in professional marketing.

The MSc Marketing programme will develop professional Marketing graduates who can drive business success, identify new business trends, deliver complex business solutions and build customer relationships that allow the co-creation of products and services.

Students will challenge the accepted conventions of the business world by developing marketing strategies in real life business contexts and studying topics such as Strategy and Innovation, Digital Marketing Communications, Marketing Analytics, Foundations in Management, Marketing Management and Global Marketing. Real life experience will be provided by an applied project within a local business to solve a contemporary marketing problem.

The MSc Marketing programme is offered in part-time mode only and the duration of the course is 2 years (across 5 semesters).

 

    Register your interest in the programme.

    The course is modular in design with students undertaking 8 modules in total to obtain an MSc Marketing degree. Students will normally study 2 modules across 2 semesters in the first year and across 3 semesters in the second year, with the Applied Marketing Project being undertaken across semesters 2 and 3 of the second year. The programme consists of 7 modules, each worth 20 credit points and an Applied Marketing Project module worth 40 credit points (total 180 credits). You will study for up to 6 hours per week plus additional independent study.

    Modules

    Year 1

    • Marketing Management (20 credits)
    • Foundations in Management (20 credits)
    • Digital Marketing Communications (20 credits) 
    • Global Marketing (20 credits)

    Year 2

    • Marketing Analytics (20 credits)
    • Strategy & Innovation (20 credits)
    • Entrepreneurial Marketing (20 credits)
    • Applied Marketing Project (40 credits)
    • Applicants must hold a Bachelors’ degree in a related discipline with at least 2:2 Honours standard or equivalent.
    • English language requirements: The minimum requirement for this course is Academic IELTS 6.0 or equivalent, with no band score less than 5.5.